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"That's why it's so important that we pay attention to all the details." People go to movies, and it's something that stays with them," League says. "I have memories of watching movies that are very important to me. This is what Alamo Drafthouse does: It connects moviegoers and movies on a visceral- even primal-level, conjuring the magic and excitement of audience members' most formative cinematic experiences. Alamo draft house mason roadmovie theaters in katy movie#"It's the last movie I saw with my dad." His voice chokes, overwhelmed by the memory and the moment. "I have a lot invested in this movie," the man says. ![]() The marquee attraction at the Alamo Drafthouse's flagship Austin location on this particular Friday evening is E.T.: The Extra-Terrestrial, without question 1982's most lucrative and beloved Hollywood release.Īs League settles into his seat, one of the theater's regular patrons leaps up to shake his hand, introducing League to his teenage daughter. So much of what we do is trying to make the Alamo experience special." If they don't have a good time, you're going to lose them to something else. "The cinema industry is competing against everything else people can do on a Friday or Saturday night. ![]() "You need to think about the customer experience all the way through, from buying a ticket to arriving in the parking lot to watching the movie to leaving," League says. ![]() Celebrity guests and live musical accompaniment are staples of the Drafthouse calendar, as are interactive audience-participation events, including singalong and quote-along screenings, as well as themed presentations like "Sommelier Cinema," which pairs classic films and fine wines. All 11 current venues serve made-to-order food and beverages directly to patrons' seats, with cabaret-style tables stretching in front of each row and auxiliary aisles between rows facilitating waitstaff service. Alamo draft house mason roadmovie theaters in katy series#The outsized scope and sensibility of events like the Summer of 1982 series have been synonymous with the Alamo Drafthouse brand since co-founder and CEO Tim League opened the chain's first location 15 years ago in downtown Austin. Mel Gibson's post-apocalyptic action vehicle The Road Warrior is even presented as an outdoor spectacle, complete with a live rock band and a four-car "thermonuclear flaming death race." Vintage trailers, music videos, public service announcements and news reports precede each Summer of 1982 screening, and Drafthouse employees deliver period-correct Bartles & Jaymes wine coolers directly to moviegoers' seats. Photos© Annie RayĪlamo Drafthouse Cinema does not simply blow the dust off these films: It gives them new life, jolting them back into the cinematic consciousness with the fervor and audacity of a mad scientist in a Saturday matinee serial. Hard-core: Punk band Rockatansky plays with pyrotechnics before Alamo Drafthouse's presentation of The Road Warrior at a Summer of 1982 event fans of the film dress up (pictured). The Austin, Texas-based theater chain is dedicating a chunk of its movie programming slate this year to reviving the Hollywood blockbusters of three decades past, a box-office bonanza that includes Poltergeist, Tron, Star Trek II: The Wrath of Khan and Rocky III, all presented on Drafthouse screens in their original 35mm format. ![]()
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